What we do
Advance Consulting implements a 3-year horticultural pilot project in Jordan. The project started in January 2019 and is financed by the Dutch government. Advance Consulting works with small and medium-sized horticulture farms in Jordan to improve their competitiveness. Together we test and demonstrate cost-effective innovations at vegetable farms in the Jordan Valley and the Highlands with the aim to:
Increase productivity and profitability
Reduce water use
Produce healthy crops with no residues
Sustain employment and improve conditions of work
Together with experts from Wageningen University and Research 10 production and export marketing pilots will be implemented with 80 small and medium-sized horticultural farms and their export partners.
The outcomes of these pilots will be used to develop recommendations for scaling up sustainable and market-driven innovations in Jordan’s horticulture sector. Through field days, training events and publications we will inform growers and others interested in Jordan’s horticulture. The pilot project Holland Horti Support Jordan aims to achieve impact at 800 Jordanian vegetable farms.
Crop & training guidelines
Where we work
Holland Horti Support Jordan – Project Activities
Holland Horti Support Jordan has activities in 4 main regions: Greater Amman, Jordan Valley, Northern Highlands and Suknah. Find out more by hovering over the green dots on the map.
Greater Amman Highlands
Farming in the Highlands around Amman is popular due to its strategic location: agricultural input supplies, the main domestic markets and the export houses are nearby. The climate in the Jordanian Highlands is characterised by cold winters (5 – 10°C) and hot dry summers (around 30°C). Water and land for farming are becoming scarce and expensive due to the rapid urbanization. Production periods for horticulture crops in this area are from around March until October.
Vegetable crops are grown on more than half of the arable land surface in the Jordan valley. The valley is known for its fertile soil and favourable climatological conditions in the Winter. Growers in Jordan Valley once had a unique competitive advantage for being able to continue growing crops during winter time. This position is now under pressure due to export limitations to the neighbouring countries of Syria and Iraq which also acted as a gateway to Europe and Russia. Now, there is also fierce competition during the winter months in the Gulf region due to an increase in the Gulf’s own production. Summer production in July and August is hardly possible due to the very high temperatures in Jordan Valley. In the last two decades some farmers switched to growing date palms in this area which has been relatively successful.
The Northern Highlands, around Mafraq, Ramtha and Irbid, was known for production of cereal crops since the Roman Empire. Rainfed agriculture has remained popular but horticultural open field production has gained in popularity in the last 10 years. From a market perspective, the export window has become more favourable than in the Jordan Valley because of the longer growing seasons. A limiting and concerning factor is the severe scarcity of groundwater in this area.
Suknah is a small semi-Highlands area at the Zarqa river, therefore having access to water year round. It is only 1000 dunums (100 hectares) large and known for its potato production, citrus trees and lettuce, as well as other leafy crops. Sukhnah is less harsh in winter compared to other Highland areas in Jordan giving it slightly earlier production. The coverage by surrounding hills makes this region less dusty. These factors and the proximity to Amman make Sukhnah a good location for growing leafy crops.
Tuesday 10 September Holland Horti Support Jordan kicked off its training and extension activities with a first field day. The Advance Consulting team explained the scope of our project and demonstrated several new products and technologies to a group of more than 20...
The objective of this report is to provide a unique and detailed overview of data and offering deep insight into Jordan’s SME horticulture sector and farmer operations. In order to create a rich picture of the context in which the project operates, findings from the...
For four pilot product-market combinations (PMCs) one or more key companies have already been identified for the development of pilot projects, , both in the Highlands and in the Jordan Valley. An intervention plan will be drawn up and agreements on the pilot...
Meet the partner farmers
Abu Abdouh is a committed Syrian farmer who loves to learn new things. He and his family fled Syria during the start of the conflict and restarted their farming business in Jordan in 2011. He has since then developed the farming business in the Northern Highlands and...
Mr. Al Tamimi has been a farmer and an agricultural engineer for as long as he can remember. His farms are located around Amman Highlands and he produces a wide variety of crops like squash, tomato, lettuce and cucumber for export to the Gulf. He also has a nursery...
Ms. Rawabi al Qudah is a relatively small but dedicated farmer around Amman Highlands. She worked as a Good Agricultural Practices (GAP-)auditor before starting her own farm and she works mainly with other women on her farm. She is fond of monitoring and registering...