What we do
Advance Consulting implements a 3-year horticultural pilot project in Jordan. The project started in January 2019 and is financed by the Dutch government. Advance Consulting works with small and medium-sized horticulture farms in Jordan to improve their competitiveness. Together we test and demonstrate cost-effective innovations at vegetable farms in the Jordan Valley and the Highlands with the aim to:
Increase productivity and profitability
Reduce water use
Produce healthy crops with no residues
Sustain employment and improve conditions of work
Together with experts from Wageningen University and Research 10 production and export marketing pilots will be implemented with 80 small and medium-sized horticultural farms and their export partners.
The outcomes of these pilots will be used to develop recommendations for scaling up sustainable and market-driven innovations in Jordan’s horticulture sector. Through field days, training events and publications we will inform growers and others interested in Jordan’s horticulture. The pilot project Holland Horti Support Jordan aims to achieve impact at 800 Jordanian vegetable farms.
Crop & training guidelines
Where we work
Holland Horti Support Jordan – Project Activities
Holland Horti Support Jordan has activities in 4 main regions: Greater Amman, Jordan Valley, Northern Highlands and Suknah. Find out more by hovering over the green dots on the map.
Greater Amman Highlands
Farming in the Highlands around Amman is popular due to its strategic location: agricultural input supplies, the main domestic markets and the export houses are nearby. The climate in the Jordanian Highlands is characterised by cold winters (5 – 10°C) and hot dry summers (around 30°C). Water and land for farming are becoming scarce and expensive due to the rapid urbanization. Production periods for horticulture crops in this area are from around March until October.
Vegetable crops are grown on more than half of the arable land surface in the Jordan valley. The valley is known for its fertile soil and favourable climatological conditions in the Winter. Growers in Jordan Valley once had a unique competitive advantage for being able to continue growing crops during winter time. This position is now under pressure due to export limitations to the neighbouring countries of Syria and Iraq which also acted as a gateway to Europe and Russia. Now, there is also fierce competition during the winter months in the Gulf region due to an increase in the Gulf’s own production. Summer production in July and August is hardly possible due to the very high temperatures in Jordan Valley. In the last two decades some farmers switched to growing date palms in this area which has been relatively successful.
The Northern Highlands, around Mafraq, Ramtha and Irbid, was known for production of cereal crops since the Roman Empire. Rainfed agriculture has remained popular but horticultural open field production has gained in popularity in the last 10 years. From a market perspective, the export window has become more favourable than in the Jordan Valley because of the longer growing seasons. A limiting and concerning factor is the severe scarcity of groundwater in this area.
Suknah is a small semi-Highlands area at the Zarqa river, therefore having access to water year round. It is only 1000 dunums (100 hectares) large and known for its potato production, citrus trees and lettuce, as well as other leafy crops. Sukhnah is less harsh in winter compared to other Highland areas in Jordan giving it slightly earlier production. The coverage by surrounding hills makes this region less dusty. These factors and the proximity to Amman make Sukhnah a good location for growing leafy crops.
Holland Horti Support Jordan has monitored price developments of key vegetable crops during the months August and September 2020. With the right market information and understanding of local and export market demands, you can use market trends to your advantage. Doing...
Mr. Obeed is an innovative horticulture grower near Husban in the Greater Amman Highlands. As a partner farmer to the project, him and the project team worked together to trial out the use of an air blower for aided pollination of tomatoes. The aim was to measure...
HollandHortiSupportJordan has monitored price developments of key vegetable crops during May - August 2020. With the right market information and understanding of local and export market demands, you can use market trends to your advantage. Doing your own market...
Meet the partner farmers
Mr. Naeem Abu Doush is very adept in motivating farmers in Jordan Valley for the innovations of the pilot project. He has hosted the third farmer training day on fertilization in Jordan Valley and he made sure that the attendance for this training was the largest yet....
During the first farmer training in Jordan Valley, Mr. Yousef Abu Daie and his son were enthusiastic about the demonstration with the (leaf) blower for cost-effective pollination of tomato plants. They immediately went out and bought a blower to try out the...
Having farmlands in the Northern Highlands and in Jordan Valley, Mr. Abdelrahman al Taweel is a farmer all year round. He is currently one of the few farmers in Jordan who is using bumble bees for pollination and trying out grafting for tomato plants. This showcases...