Holland Horti Support Jordan

Advance Consulting and partners work with small and medium sized horticultural enterprises to increase their competitiveness in export markets.

Holland Horti Support Jordan

Piloting and demonstrating low-cost, high-impact innovations with Jordanian vegetable farmers.

Holland Horti Support Jordan

Working with 80 farmers to: Increase productivity and profitability – Reduce water use – Produce healthy crops with no residues – Sustain employment & improve work conditions.

Holland Horti Support Jordan

Achieve impact at 800 Jordanian vegetable farms and develop recommendations for scaling up.

What we do

Advance Consulting implements a 3-year horticultural pilot project in Jordan. The project started in January 2019 and is financed by the Dutch government. Advance Consulting works with small and medium-sized horticulture farms in Jordan to improve their competitiveness. Together we test and demonstrate cost-effective innovations at vegetable farms in the Jordan Valley and the Highlands with the aim to:

Increase productivity and profitability

Reduce water use

Produce healthy crops with no residues

Sustain employment and improve conditions of work

Pilot Activities

Together with experts from Wageningen University and Research 10 production and export marketing pilots will be implemented with 80 small and medium-sized horticultural farms and their export partners.

Knowledge Transfer

The outcomes of these pilots will be used to develop recommendations for scaling up sustainable and market-driven innovations in Jordan’s horticulture sector. Through field days, training events and publications we will inform growers and others interested in Jordan’s horticulture. The pilot project Holland Horti Support Jordan aims to achieve impact at 800 Jordanian vegetable farms.

Key farmers

Growers trained

Crop & training guidelines

Where we work

Holland Horti Support Jordan – Project Activities

Holland Horti Support Jordan has activities in 4 main regions: Greater Amman, Jordan Valley, Northern Highlands and Suknah. Find out more by hovering over the green dots on the map.

Greater Amman Highlands
Farming in the Highlands around Amman is popular due to its strategic location: agricultural input supplies, the main domestic markets and the export houses are nearby. The climate in the Jordanian Highlands is characterised by cold winters (5 – 10°C) and hot dry summers (around 30°C). Water and land for farming are becoming scarce and expensive due to the rapid urbanization. Production periods for horticulture crops in this area are from around March until October.

Jordan Valley
Vegetable crops are grown on more than half of the arable land surface in the Jordan valley. The valley is known for its fertile soil and favourable climatological conditions in the Winter. Growers in Jordan Valley once had a unique competitive advantage for being able to continue growing crops during winter time. This position is now under pressure due to export limitations to the neighbouring countries of Syria and Iraq which also acted as a gateway to Europe and Russia. Now, there is also fierce competition during the winter months in the Gulf region due to an increase in the Gulf’s own production. Summer production in July and August is hardly possible due to the very high temperatures in Jordan Valley. In the last two decades some farmers switched to growing date palms in this area which has been relatively successful.

Northern Highlands: Currently working with 4 farmer companies on tomato and sweet pepper production in open fields. Sukhnah: Currently working with 1 farm company on lettuce in open field. Greater Amman Highlands: Working with 6 farmer companies on tomato and cucumber production in greenhouses and squash production in open field. Jordan Valley: Currently working with 3 farmer companies on sweet pepper in greenhouses and 1 farmer company on dates.

Northern Highlands
The Northern Highlands, around Mafraq, Ramtha and Irbid, was known for production of cereal crops since the Roman Empire. Rainfed agriculture has remained popular but horticultural open field production has gained in popularity in the last 10 years. From a market perspective, the export window has become more favourable than in the Jordan Valley because of the longer growing seasons. A limiting and concerning factor is the severe scarcity of groundwater in this area.

Suknah is a small semi-Highlands area at the Zarqa river, therefore having access to water year round. It is only 1000 dunums (100 hectares) large and known for its potato production, citrus trees and lettuce, as well as other leafy crops. Sukhnah is less harsh in winter compared to other Highland areas in Jordan giving it slightly earlier production. The coverage by surrounding hills makes this region less dusty. These factors and the proximity to Amman make Sukhnah a good location for growing leafy crops.

Latest news

Cooperation with Medjoul date farmers launched

Cooperation with Medjoul date farmers launched

The harvest has just finished, but together with our partner organization Smart Farm Sensing we are already preparing our support for the next year of Medjoul date growing. Since November this year, our pilot activities to support the Medjoul date sector in Jordan...

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1st Training Day Jordan Valley

1st Training Day Jordan Valley

Project team trains first group of Jordan Valley farmers on plant protection The main growing season for vegetables in Jordan Valley has started since one month. Especially in an early stage, crops can be vulnerable to pests and diseases. The local project team of...

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Meet the partner farmers

Abu Abdouh

Abu Abdouh

Abu Abdouh is a committed Syrian farmer who loves to learn new things. He and his family fled Syria during the start of the conflict and restarted their farming business in Jordan in 2011. He has since then developed the farming business in the Northern Highlands and...

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Osama al Tamimi

Osama al Tamimi

Mr. Al Tamimi has been a farmer and an agricultural engineer for as long as he can remember. His farms are located around Amman Highlands and he produces a wide variety of crops like squash, tomato, lettuce and cucumber for export to the Gulf. He also has a nursery...

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Rawabi al Qudah

Rawabi al Qudah

Ms. Rawabi al Qudah is a relatively small but dedicated farmer around Amman Highlands. She worked as a Good Agricultural Practices (GAP-)auditor before starting her own farm and she works mainly with other women on her farm. She is fond of monitoring and registering...

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Our Partners

Advance Consulting

Advance Consulting is a Dutch business advisory firm for investments and projects in emerging economies. It assists companies and advises government agencies and development organisations on sustainable business development. Advance Consulting has a local office in Amman, Jordan and is the project lead in Holland Horti Support Jordan, providing technical assistance, training for partner farmers and monitoring and evaluation activities

Wageningen Plant Research

Wageningen Plant Research (WPR) combines knowledge and expertise in all fields of plant sciences. With this, WPR offers new perspectives for sustainable agriculture to clients and partners from industry and governments to research institutes and universities. In this project, WPR provides support on data analysis, crop guidelines and agronomic best practices.

Embassy of the Kingdom of the Netherlands

The Embassy of the Netherlands is the main partner in Jordan. They are the linking pin between the different Dutch programmes on agriculture, water and education in Jordan and ensure close cooperation between activities.


The Netherlands Enterprise Agency improves opportunities for entrepreneurs, strengthens their position and helps them realise their international ambitions. RVO is the financing partner of the Holland Horti Support Jordan pilot project.

Smart Farm Sensing

Smart Farm Sensing B.V. (SFS) is a Netherlands based agritech consulting company. It provides advisory services for our Medjoul date pilot activities in Jordan Valley, focusing on irrigation, fertilization, crop protection and farm operations. SFS makes use of intelligent sensor data and geospatial information to combat the Red Palm Weevil.