Pilot Activities

Sweet pepper

Sweet pepper, also called Capsicum or paprika, has become a staple vegetable for the local Jordanian market as well as for export to the Gulf and even Europe.


The production of tomato is unlike any other crop in Jordan. Around 32% of all cultivated crops grown are tomatoes.


The main squash variety grown in Jordan is a small but very tasty vegetable. It is also known as zucchini or courgette.


A relatively easy to grow crop, lettuce is grown all year round and accounts for around 3.5% of total cultivated crop area in Jordan.


The cucumber variety grown in Jordan is small, crunchy and with lots of flavour.


Growing date palm trees in Jordan is a recent success story and the sector has been growing steadily over the past two decades.

Our Partners

Advance Consulting

Advance Consulting is a Dutch business advisory firm for investments and projects in emerging economies. It assists companies and advises government agencies and development organisations on sustainable business development. Advance Consulting has a local office in Amman, Jordan and is the project lead in Holland Horti Support Jordan, providing technical assistance, training for partner farmers and monitoring and evaluation activities

Wageningen Plant Research

Wageningen Plant Research (WPR) combines knowledge and expertise in all fields of plant sciences. With this, WPR offers new perspectives for sustainable agriculture to clients and partners from industry and governments to research institutes and universities. In this project, WPR provides support on data analysis, crop guidelines and agronomic best practices.

Embassy of the Kingdom of the Netherlands

The Embassy of the Netherlands is the main partner in Jordan. They are the linking pin between the different Dutch programmes on agriculture, water and education in Jordan and ensure close cooperation between activities.


The Netherlands Enterprise Agency improves opportunities for entrepreneurs, strengthens their position and helps them realise their international ambitions. RVO is the financing partner of the Holland Horti Support Jordan pilot project.