Last Thursday 17th October one of our valued partner farmers, Sand Rose Dates, was awarded the esteemed Khalifa International Award for Date Palm and Agricultural Innovation. The ceremony took place during the 2nd International Dates Festival in Amman. This important event for all date growers in Jordan was organized in cooperation with the United Arab Emirates.

The two brothers behind Sand Rose’s success Feras and Tareq Jeneidi commented on their award saying that:

We’re truly honoured to be acknowledged as best Medjoul date producers here in Jordan. We aim to deliver our dates to all Medjoul lovers as this hearty natural sweet fruit is simply too good to pass! We’ve learned that with patience and good care our palm trees will always give us back their amazing dates, which is why we take care of running our business sustainably and with dedication. We believe in the natural goodness of dates and aim to give people a healthy alternative to processed foods.”

The Holland Horti Support Jordan team of Advance Consulting and two international date experts will start actively supporting the Jordanian Medjoul dates sector from next month on. We look forward to work hand in hand with the Jeneidi brothers of Sand Rose for the sector’s benefit. More news on this will follow soon.

Our Partners

Advance Consulting

Advance Consulting is a Dutch business advisory firm for investments and projects in emerging economies. It assists companies and advises government agencies and development organisations on sustainable business development. Advance Consulting has a local office in Amman, Jordan and is the project lead in Holland Horti Support Jordan, providing technical assistance, training for partner farmers and monitoring and evaluation activities

Wageningen Plant Research

Wageningen Plant Research (WPR) combines knowledge and expertise in all fields of plant sciences. With this, WPR offers new perspectives for sustainable agriculture to clients and partners from industry and governments to research institutes and universities. In this project, WPR provides support on data analysis, crop guidelines and agronomic best practices.

Embassy of the Kingdom of the Netherlands

The Embassy of the Netherlands is the main partner in Jordan. They are the linking pin between the different Dutch programmes on agriculture, water and education in Jordan and ensure close cooperation between activities.


The Netherlands Enterprise Agency improves opportunities for entrepreneurs, strengthens their position and helps them realise their international ambitions. RVO is the financing partner of the Holland Horti Support Jordan pilot project.