The objective of this report is to provide a unique and detailed overview of data and offering deep insight into Jordan’s SME horticulture sector and farmer operations. In order to create a rich picture of the context in which the project operates, findings from the field have been connected to our own data and desk research wherever relevant and available. The report furthermore presents clear and actionable recommendations for the further implementation of pilot activities.

Download here the status report: SME Vegetable Farming in Jordan, 5 September 2019.

Our Partners

Advance Consulting

Advance Consulting is a Dutch business advisory firm for investments and projects in emerging economies. It assists companies and advises government agencies and development organisations on sustainable business development. Advance Consulting has a local office in Amman, Jordan and is the project lead in Holland Horti Support Jordan, providing technical assistance, training for partner farmers and monitoring and evaluation activities

Wageningen Plant Research

Wageningen Plant Research (WPR) combines knowledge and expertise in all fields of plant sciences. With this, WPR offers new perspectives for sustainable agriculture to clients and partners from industry and governments to research institutes and universities. In this project, WPR provides support on data analysis, crop guidelines and agronomic best practices.

Embassy of the Kingdom of the Netherlands

The Embassy of the Netherlands is the main partner in Jordan. They are the linking pin between the different Dutch programmes on agriculture, water and education in Jordan and ensure close cooperation between activities.


The Netherlands Enterprise Agency improves opportunities for entrepreneurs, strengthens their position and helps them realise their international ambitions. RVO is the financing partner of the Holland Horti Support Jordan pilot project.