For four pilot product-market combinations (PMCs) one or more key companies have already been identified for the development of pilot projects, , both in the Highlands and in the Jordan Valley. An intervention plan will be drawn up and agreements on the pilot activities will be made with the farms/companies. Interventions will include 1-on-1 on-farm guidance on the key farm itself as well as field visits and training days for neighboring farmers.
First identification of potential pilots and partners
